Campaign: Bellwether at 15
Content & Editorial Strategist
In 2025, Bellwether celebrated its 15th anniversary. I developed a yearlong campaign that celebrated organizational milestones while positioning Bellwether for the future, weaving together partner profiles, firsthand accounts of field impact, digital conversations, and more. The campaign laid the groundwork for the organization’s next strategic plan, strengthening its external positioning at a crucial milestone.
Campaign Highlights:
Reflections from Managing Partner, Rebecca Gifford Goldberg, about Bellwether’s growth since 2010.
Features on enduring Bellwether partners like Chicago Public Schools, Great MN Schools, and Stranahan Foundation.
Insights from experts on hot topics in the education sector, like place-based work, high-quality instructional materials (HQIM), philanthropic leadership, and artificial intelligence.
30 digital events through webinars and LinkedIn Lives focused on patterns and trends in education, such as charter school governance and HQIM implementation.
